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To provide support for successful student transition and persistence as well as meaningful opportunities for student and family engagement.



Achievement: seeking distinction in all we do and helping our students to do the same

Collaboration: partnering with others to create new and improved programs and services

Diversity: ensuring inclusive excellence where difference is embraced and all have worth

Innovation: cultivating originality, talent, discovery, and creativity in our students and ourselves

Integrity: serving as good stewards of the resources entrusted to us and respecting one another

Leadership: developing competence and confidence in each member of our team

Passion: seeking what motivates our students and ourselves and inspiring others in the process

Quality: working constantly to deliver excellence and to adapt positively to needed change

Service: going above and beyond to deliver a positive and meaningful experience for others

Teamwork: recognizing that our success is dependent upon the energy and passion of each of us


To be a collaborative partner in supporting students and families transitioning into and throughout the undergraduate experience and to be a key provider of retention programs and services at VCU.


Improve student transition into the university and throughout the undergraduate experience

Provide student success programs and services that engage students and provide leadership development opportunities

Promote family loyalty to the university and provide programs and services that engage families in the life of the university community